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WHICH BEST DESCRIBES YOUR BUSINESS?

2025 Vegas Winter Market Recap
Title: The Vibrant Comeback of Las Vegas Winter Market 2025: A Comprehensive Recap Introduction The Las Vegas Winter Market 2025 was an...
2 min read


Earth Day Celebration: Sustainability Interview
To celebrate Earth Day we got to sit down with ISPA's Ryan Trainer, Mary Helen Rogers, and Kate Caddy to delve into all things...
1 min read


Women's History Month: Megan Anderson
Mattress Firm’s own Mattress Meg joins us for our final episode spotlighting successful women in our industry. Join us for an inspiring...
1 min read


Women's History Month: Laurie Tokarz
Join us for an exclusive conversation with Laurie Tokarz, President of Restonic, as she delves into her inspiring journey, leadership...
1 min read


Women's History Month: Lori Ellis
Join us in honoring Women’s History Month with THE Mattress Industry Matchmaker, Lori Ellis from Pinnacle Search Partners! 🎙️ Tune in to...
1 min read


Women's History Month: Kelly Charles
Join us as we celebrate Women’s History Month with a superstar retail expert, Kelly Charles the CEO of The Big Mattress Outlet Franchise....
1 min read


Summer Selling Season in the Mattress Industry
Summer Selling season in the mattress industry.
1 min read


SEO vs PPC in Your Mattress Business: The Ultimate Guide
Learn when, how and why to use PPC and SEO in your mattress business.
3 min read


Bedhead Reviews: Sleep Summit 2023
Join the Bedhead crew where we recap all the highlights of the Sleep Summit 2023! Sleep Summit was created by The Fam as an effort to...
1 min read

Bedhead Reviews ISPA Sustainability Conference
TLDR: Keep talking about Sustainability in your company for products and processes Making incremental changes can make a big difference...
2 min read


2023 Vegas Summer Market Review
The Bedhead Team has recovered from Vegas Summer Market and shares their thoughts on what's new and interesting.
1 min read


SHOULD YOU BE SELLING NATURAL?
The bedding industry is always looking for the "Next Big Thing" and it stands to reason; Retailers seek differentiation from their...
4 min read


Win Vegas Summer Market!
Headed out to Vegas and ready to make the most of it? Check out the Bedhead Team's cheat codes!
1 min read


The Bedhead 2023 Winter Vegas Market Review
The 2023 Winter Market in Vegas was an absolute success for many showing this year and officially "back".
2 min read


Bedhead Team to Record Inside Track in Vegas
Brandon Bain (Founder/CEO) and Stephen Ferguson (Founder/President) of Bedhead Marketing have been selected to record an episode of Theraped
2 min read

HOW BLACK FRIDAY WENT FROM LOSS LEADER TO PROFIT LEADER
Black Friday has been the number one retail day for multiple decades in America, but it hasn’t always been that way for the mattress...
3 min read


HOW NOT TO OPTIMIZE YOUR WEBSITE FOR CONVERSION (and what to do instead)
There are a ton of silent costs and efforts required to winning with an e-commerce channel. Competition & access to advanced tools have...
4 min read

The Best Marketer in Mattress History?
For those that aren't following along with the World Series, Jim McIngvale (Mattress Mack), the owner of Gallery Furniture in Houston, TX an
3 min read


When Bedding Manufacturers Sell D2C?
There are pros and cons to both approaches. Selling directly to clients gives manufacturers more control over their product, but it also lim
3 min read

Should Mattress Retailers Support RSAs in Social Media Lead Gen? Pros, Cons & Best Practices
There are pros and cons to supporting RSAs social media lead generation. Mattress retailers should weigh these carefully before ...
3 min read

The Mattress Industry's New Hybrid...Image
The mattress industry is a highly competitive one, and it's not easy to make products stand out from a sea of others. Bedhead Marketing is..
2 min read


The Iron Triangle of Mattress Imagery: Good Fast & Cheap(er)
In business, the "Iron Triangle" dictates that the relationship between good, fast & cheap are linked and that you can always and only have
3 min read


Blockchain for the Mattress Industry: A Beginner's Guide
Blockchain is a digital ledger of transactions that creates a tamper-proof record of data and can be used to track the sourcing of...
4 min read

NFC For Mattress Retailers: The Future of Shopping for Sleep Products?
NFC For Mattress Retailers: The Future of Shopping for Sleep Products?
With the advent of near field communication (NFC), many industries..
5 min read


SHOPPING IN THE DARK: The Benefits of a More Transparent Mattress Industry
The language used to sell mattresses is often confusing and misleading. This can make it difficult for consumers to compare products...
6 min read


3 Signs You Have a Bad Bed Image
The fastest way to tank a product launch, get bad imagery. A picture is worth a thousand words, and when it comes to selling mattresses, tha
3 min read


Building a Beder Brand
A brand is more than just a logo or product. It's the totality of the customer's experience with your company, from their first interactions
3 min read


From Sleeping on the Ground to Counting Sheep in Style: A Brief History of Mattresses
We've come a long way from sleeping on the ground. Here, we'll take a brief journey through the history of mattresses; from early humans to
2 min read


How the Canopy Bed Went From Functional to Fabulous
A canopy bed is a type of bed in which four poles are located at the corners of the bed and connected by a crosspiece at the top, creating a
2 min read


The Origin of the Phrase "Sleep Tight"
We've all heard the phrase "sleep tight" at some point in our lives. But have you ever stopped to think about where it comes from? Turns out
1 min read

Mattress Products: Be Unique...or be Useful?
You've seen them before. Those unique mattress products that you just can't help but stare at in wonder. The question is, are they actually
2 min read

How to Make Your Bedding Products Stand Out Online
With so many bedding products on the market, it can be hard to make yours stand out. But don't worry, we're here to help! Here are a few tip
2 min read


How to Avoid the 5 Biggest Mistakes in Mattress Marketing
Marketing a mattress company can be a tricky proposition. You're selling a product that is expensive, personal, and not something that...
3 min read

The Dirty Secret of the Bedding Industry
The mattress industry has a dirty secret: it often inaccurately describes products in order to make them sound better than they are. At Bedh
4 min read

The Power of Social Media in the Bedding Industry
If you're in the business of selling bedding, then you know that social media can be a powerful tool to reach new customers and grow your bu
4 min read

Top 5 Marketing Trends for the Bedding Industry
The bedding industry is evolving at an alarming rate, both in-store and online. In order to remain competitive, mattress companies must adop
3 min read

How Virtual Reality is Impacting the Bedding Industry
Virtual Reality, or VR, is no longer just a figment of our imagination. It's a technology that's rapidly evolving and becoming more and more
4 min read

Are Product Photos Killing Your Bedding Business?
Mattress photography may be too expensive, too time consuming and provide an incomplete picture of the product.
2 min read


Graphic Design for the Mattress Industry
How to find the best graphic design team for your mattress products.
2 min read

There are only 3 Ways to Win E-Commerce. Do you know them?
How to win e-commerce in the mattress industry
2 min read

The Most Dangerous Phrase in Your Business
How to innovate in the bedding industry
2 min read

Building the Mattress Omni-channel: Pricing Model
Carmax disrupted an established market for the resale of used cars in 1993 when they rolled out their "No Haggle Pricing" model. The...
1 min read

Getting Buyers: The Simple Way
Think about how much changes in a 5 year time frame in the mattress industry let alone almost a decade! Products, technology, materials, mes
2 min read

How Scalability Interferes with Growth
AirBnB serves as a great case study for how to build a world-class product before focusing on scalability
1 min read

What do Tortilla Chips have to do with the Mattress Industry?
The fight to swing the door has tested the lengths retailers will go to create compelling promotions.
2 min read

Consumer Loyalty for the Mattress Industry
How is your mattress organization creating long-term brand evangelism?
7 min read
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